Fake designer shoesWhy Can't Putian Shoes Be Sold Through Live Streaming?

Fake designer shoesWhy Can't Putian Shoes Be Sold Through Live Streaming?， 

Why Can't Putian Shoes Be Sold Through Live Streaming?

In recent years, live streaming has become an increasingly popular way to sell products online, with people from all over the world showcasing their wares to a global audience. However, one particular item that seems to be excluded from this trend is the infamous Putian shoe. So, why can’t Putian shoes be sold through live streaming?

Firstly, it’s important to understand the unique nature of Putian shoes. Putian, a region in China renowned for its shoe manufacturing industry, produces a wide range of footwear that often模仿名牌产品, or are of inferior quality compared to genuine brands. This reputation has been built up over many years and is difficult to overcome. When it comes to live streaming, consumers expect transparency and authenticity from the products being sold. The lack of genuine quality control and consistent poor reputation of Putian shoes makes it difficult for them to gain trust through live streaming platforms.

Secondly, live streaming is not just about showcasing the product but also about creating a connection with the audience and building trust. When selling high-value items like shoes, consumers need to feel confident in the product they are purchasing. With Putian shoes, there is often a perception of being a “cheap imitation” or of poor quality materials being used, which doesn't align with the live streaming culture where genuine and authentic products are generally preferred.

Moreover, the legal complexities surrounding the sale of Putian shoes also play a role. Many of these shoes are replicas of famous brands, which may infringe on intellectual property rights. This can cause legal issues for live streamers who are trying to sell these products, as they might be involved in selling unauthorized goods. As such, many live streaming platforms choose not to feature such products to avoid any legal complications.

Summary:

Putian shoes face several challenges when it comes to being sold through live streaming platforms. From their reputation of being cheap imitations or of poor quality to the legal complexities surrounding their sale, these shoes find it difficult to gain trust and acceptance in the live streaming market. While live streaming has revolutionized online retail, Putian shoes remain a product that is often avoided due to these reasons.